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After losing a trademark case with a British broadcaster last year, Microsoft has been forced to find a new name for its cloud storage service, which the company is launching soon.
Microsoft announced Monday that its SkyDrive cloud storage service will now be known as OneDrive, with the same familiar logo and color scheme familiar to users across all platforms and operating systems.
"OneDrive for everything in your life" is the company's new motto for the service, which Microsoft claims "conveys the value we can deliver for you and best represents our vision for the future."
More than six months ago, Microsoft lost a trademark dispute with British Sky Broadcasting Group (BSkyB), which complained the name "SkyDrive" infringed on its own name. Stuck between a rock and a hard place, the Windows maker decided to take its lemons and turn them into lemonade by rebranding the service entirely.
"Of course, changing the name of a product as loved as SkyDrive wasn’t easy," confesses Microsoft General Manager Ryan Gavin.
Despite the name change, existing SkyDrive users won't notice much difference for now — the existing SkyDrive web portal continues to work, and Microsoft has secured the domain name onedrive.com, which is will launch in the coming months.
"The service will continue to operate as you expect and all of your content will be available on OneDrive and OneDrive for Business respectively as the new name is rolled out across the portfolio," Gavin elaborated in a blog post.
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