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To parahphrase Tony Montana, in the world of business, you gotta make the product first, then you get the trust, then you when you got the trust, you make the money.
While we wouldn't usually take advice from fictional bullet-riddled drug kingpins, the formula--in this case--is valid. The financial success of a business rises and falls upon how well known their brand is, and how ready the buying public is to trust the products that fall under that brand's banner.
The brainiacs at Millward Brown understand this. For the past five years, the branding and marketing gurus have announced the BrandZ Top 100--a list of the world's most valuable brands measured and listed by their dollar value. This year's list shows tech companies at the top of the branding dogpile, with Google and IBM coming in first and second, and the ever-loving Apple pulling into third place.
Where's Microsoft in the pecking order?
Well, Bill Gates' brain child came into fourth. Perhaps putting a human face on the Redmond-based Juggernaut will sway the numbers in the upcoming year...
You're welcome Microsoft. You can thank us by making Mac Office 2010 extra awesome.
A complete listing of all of the company's that made it into this year's BrandZ Top 100 can be downloaded here.