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It's still not entirely clear if iBeacons will ever take off quite like Apple wants them to, but Major League Baseball is determined to give them a fighting chance. Over the past few months the organization has outfitted 28 stadiums with the technology, and now it's entering phase two with a special project at this year's All-Star Game at Target Field in Minneapolis.
As TechCrunch reports, the project itself will pair iBeacons with attractions around the park to deliver extra content and interactive features to visitors via the At The Ballpark app on their iPhones. All total, nine attractions at Target Field will sport the technology, and it's said that we'll start seeing similar features at ballparks around the country in the months to come.
If implemented properly, this development could be just as big for Apple as it is for MLB. To date, the baseball organization has only used the tech for simple tasks such as checking in or viewing offers, but the "original content" and "unique mobile perspective" promised by the press release could point the way for companies who may not grasp the full potential of the service.
Happen to be going to the big game yourself next Tuesday? You'll find that your At The Ballpark app interacts best with the following locations: The Golden Glove; Twins Digital Clubhouse; 2 Gingers Pub; Target Field Ballpark Model; 573 and Herb Carneal Pressbox; Kirby Puckett Atrium; Rod Carew Atrium; The Townball Tavern; and Target Plaza.
MLB also took the opportunity to announce an update to its At Bat app, which will allow you to view live streams of the All-Star game itself (although you'll need an MLB.TV subscription to watch it). To get the most out of the app, you'll need to pay a subscription of either $2.99 per month or $9.99 per year. You can download MLB's At The Ballpark app completely free of charge.
Follow this article's writer, Leif Johnson, on Twitter.