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Major League Baseball wants you to come out to the ballgame, and there's a good chance that it plans on using iBeacon technology to help you find those peanuts and crackerjacks. According to an unnamed source "familiar with the plans" who spoke with MacRumors, we could see "thousands" of iBeacons scattered throughout America's ballparks by the time the season starts next March. Sounds like a home run for Apple.
So far, aside from the iBeacons Apple plans to install in 254 of its own stores, the MLB's rollout looks as though it's the most extensive adoption of the technology to date. Stadiums in Boston, Milwaukee, San Diego, Los Angeles, and San Francisco will be among the first to enjoy the technology, although it's up to each stadium to decide how they want to use it.
Fortunately, most of the iBeacons will work in conjunction with MLB.com's free At The Ballpark app, which likely means that baseball fans won't have to download a separate app every time they visit a different stadium. Ideas concerning how to use the service range from pointing out the locations of the nearest concession stands and points of interest to information regarding shopping, visitor rewards, and more.
But the best use of the app and the technology is a deceptively simple one. Since ticketing functions are already bundled in At The Ballpark, the app should be able to give you easy directions to the proper gate and to your seats. That means the entire process of securing seats for a baseball game, from buying the actual tickets to finding the seats on game day, can all take place in one little app.
The NFL also plans to use iBeacons for this year's Super Bowl, Met|Life Stadium, and in Times Square, but in their case the technology is limited to showing game attendees how to find their gates and where to find tourist attractions related to the Super Bowl in New York.
Follow this article's writer, Leif Johnson, on Twitter.