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News Corp.’s fabled iPad-only news publication The Daily hasn’t even seen the light of day yet, but that hasn’t stopped the tech world from probing to find out more information on just how the publisher and Apple plan to handle magazine subscriptions on the new venture.
MacRumors is reporting that interest is still high for News Corp.’s forthcoming iPad-only newspaper, The Daily. Despite rumors that the publication would launch this week with a media event jointly held by publisher Rupert Murdoch and Apple CEO Steve Jobs, there has yet to be any formal announcement from either company. Given the revelation this morning that Jobs will out on medical leave, it’s unknown if News Corp. will delay the announcement or move forward.
The delay hasn’t stopped The New York Times from exploring the situation with magazine and newspaper subscriptions on the iPad -- a source of frustration with many publishers used to having total control over subscriber information and their financial dealings.
“One publisher that seems to have been granted favored-nation status is the News Corporation, which is developing The Daily, an original iPad newspaper,” the Times reveals. “The Daily will be sold through Apple as a recurring subscription, meaning subscribers will be automatically billed a small fee -- expected to be about $1 a week -- to receive the publication on their iPads every day. The development of the subscription software was said to be the reason The Daily's debut was pushed back.”
When it does finally launch, The Daily is expected to feature an impressive array of launch sponsors, according to Advertising Age, who claims that subscriptions will be 99 cents per day after a two-week trial period, and not 99 cents per week as the Times and others have reported.
“One thing has fallen into place for The Daily: an impressive array of launch sponsors, including Macy's, Verizon Wireless, Land Rover, Pepsi Max and Virgin America, according to people close to those deals,” the advertising trade reports. “In addition to sponsoring the project, they'll help The Daily get off the ground by offering incentives for their customers to download the app, such as frequent flyer miles from Virgin America.”
Curiously, MacRumors is reporting that Apple’s much-ballyhooed iAds will not be part of The Daily -- instead, News Corp. will handle its own ad sales and serve them through their mobile ad company Medialets, “which is providing the technology for the ads as well as the metrics back to advertisers.”
Follow this article’s author, J.R. Bookwalter on Twitter
(Image courtesy of MacRumors)