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Despite their best intentions, Google-owned Motorola dropped the ball on a Cyber Monday promotion for its latest Moto X handset -- but buyers will have a second chance to purchase this week.
The Official Motorola Blog posted an apology Monday after its Cyber Monday promotion went up in flames after consumers flocked to the company's website in the hopes of scoring a discounted Android smartphone.
Claiming the company "misjudged the overwhelming consumer demand" for its Moto X, Motorola CEO Dennis Woodside plans to make the botched deal right by relaunching the deal not once but twice, also doubling the quantity of handsets eligible for the discount.
"Starting at 12 pm EST/9 am PST this Wednesday, we will relaunch the $349 promotion," Woodside said. "To help make up for this major inconvenience to shoppers, we will also add an additional promotional day on Monday, December 9."
Moto X is Motorola's current flagship handset, offered through major carriers for $99.99 with a two-year agreement but also sold direct as an unlocked device that can be used on carriers around the world with local SIM cards.
"On behalf of all Motorolans, I apologize for what occurred today," Woodside said in closing. "I appreciate your understanding as we get this fixed in time for Wednesday and Monday."
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