(Image courtesy of businessinsider.com)

Jeff Zucker doesn't exactly look thrilled in that picture does he?  Maybe it's because he's not exactly pleased with Apple's 99-cent rental service for TV shows, saying it "would devalue our content."  Ouch.

Zucker said that NBC probably would not be joining their rivals' footsteps in an effort to make their TV shows available for the new 99-cent rental platform that had been mentioned earlier this month.

"We do not think 99 cents is the right price point for our content.  … We thought it would devalue our content," said Zucker at a Goldman Sachs investor conference.

Backing up his claim was that NBC shows can already be downloaded for $1.99 on iTunes already as it is.

Previously, Apple had come to terms with News Corp's FOX and Walt Disney's ABC in order to make their shows available for 99 cents per rental when the new Apple TV box had been launched.

On that note, News Corp President Chase Carey, who had also been speaking at the conference, said that the Apple 99-cent agreement was a "short-term test."

via Reuters

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