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The world of wireless devices is changing rapidly, and carriers have to move quickly with it or face extinction. But rather than making big, bold moves like scrappy T-Mobile, AT&T is phasing out traditional plans and forcing new customers onto Mobile Share.
The AT&T Consumer Blog announced Friday that the company's "one data bucket for all" Mobile Share plans will be the default offering for all new customers effective Oct. 25, when the carrier ditches traditional wireless packages.
For existing customers, the change won't be a change at all: "They can choose to switch to Mobile Share, or they can continue to enjoy, upgrade or downgrade their existing plan," the blog post noted. "Unlike some wireless providers, none of our customers will be forced to switch plans if they’d like to stick with what they have -- even when upgrading to a new device."
AT&T claims that Mobile Share offers "the same or better price with additional value" for 95 percent of new customers, with plans starting at $50 per month for a basic phone or $70 for a smartphone, each of which offers unlimited talk and text with a sharable data bucket of 300MB.
Of course, that's assuming new customers want or need some of the extras, which include mobile hotspot service at no extra charge, and the ability to add a data-equipped tablet for only $10 more per month.
Follow this article’s author, J.R. Bookwalter on Twitter