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Acknowledging that people were “clearly missing the buttons,” Apple CEO Steve Jobs has introduced the latest edition of the iPod shuffle, available in five different colors for just $49.
After selling 275 million iPods to date, you’d think that Apple would take a break -- but no dice, says CEO Steve Jobs. “Even though the iPod has a very high market share, we’ve never rested on our laurels,” the CEO proclaimed at Wednesday’s media event. “Every year we try to improve iPods.”
That proclamation kicked off a rapid-fire shotgun blast of new iPods, starting with a refreshed iPod shuffle, which brings back the easy-to-use buttons while keeping VoiceOver from the previous generation. In keeping with today’s theme of “smaller is better,” the new iPod shuffle is even smaller than last year’s model, while retaining its rear clip, a popular favorite among joggers.
The new iPod shuffle comes in five colors -- pink, blue, silver, orange and green -- and features a 15-hour battery. Genius mixes are now part of the iPod shuffle feature set, and VoiceOver audibly alerts you to the song, artist, Genius mix and battery life.
The new iPod shuffle is $49 for 2GB, and all five colors are available to order today and ship next week. So which color will you be getting?
Follow this article’s author, J.R. Bookwalter on Twitter