New York’s Latest Apple Mecca Unveiled
Posted 11/13/2009 at 9:50am
| by J.R. Bookwalter

Apple Stores have always been a thing of beauty, even the more modest ones set up inside traditional shopping malls. Tomorrow, Apple will unveil its most impressive location yet, if the
photos now live on Gizmodo are any indication.
Located on Broadway at 67th Street in New York’s Upper West Side, the new location marks Apple’s fourth Manhattan. “We opened our first store in Manhattan seven years ago, and the response has been incredible,” said Ron Johnson, Apple’s senior vice president of Retail. “We hope our new store on the Upper West Side will become as much a part of the community as our stores in SoHo, the Meatpacking District and on Fifth Avenue.”
Speaking of which,
Gizmodo claims that the new store is large enough to fit eleven of the 5th Avenue stores inside its walls. The top floor is a huge, open space with stone walls and an arched glass ceiling, with rows of tables in the main room. Most of the action takes place underground, in the basement floor occupied by the Genius Bar and personal training space that’s said to be the biggest of any Apple Store yet. How big? Imagine a 45-foot spread with enough room to handle up to 100 customers at once!
If you’re in or near Manhattan, you can check it out for yourself when the doors swing open at 10 a.m. on Saturday, November 14. The Apple Store Upper West Side is located at 1981 Broadway and the first 2,500 visitors to the store will receive a limited edition, commemorative t-shirt. Nothing says “I was here” like a free t-shirt!