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(Image courtesy of digitaltrends.com)
We all know how popular the iPad has been in terms of how we're consuming media. News Corp is one company that is paying attention, and they're looking into forming a new subscription service tailored for tablets.
While the Financial Times is reporting today that News Corp hasn't yet OFFICIALLY made a call on the possible service, they are expected to make a leap at it this fall. Persons within the company think it may be a good move for News Corp as they venture into the burgeoning digital news era. If it did indeed come to fruition, the new branch would have its own staff and be an individual entity.
"The ambitious undertaking under consideration would be another test of consumers' appetite to pay for news," the report said. "The momentum behind developing a tablet-centric product is driven by a belief that readers are willing to pay for portability. News Corp's early progress in selling subscriptions on the iPad has inspired the company to consider the new business."
Additionally, News Corp's publication, The Wall Street Journal started soliciting users in the New York City metropolitan area, asking them to participate in group sessions in August to help improve their app.
"We are very interested in hearing about your experiences with the iPad, the Wall Street Journal app, and other news apps," said Alan Murray, the periodical's online executive editor in an e-mail sent out on Wednesday. Users get $200 for participating.
The Times described News Corp's moves as "an honest attempt" at transforming journalism.
What do you think readers? Are you willing to pay for portable news? Feel free to leave comments below!
Follow this article's author, Matthew Tilmann on Twitter