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NewTeeVee is reporting that the next generation Apple TV will have 99-cent episode streaming for your favorite television shows. The site's sources say that Apple is attempting to sway TV programmers into offering their popular shows for less than a buck each. The program would work in the same way that iTunes works now; every episode will have a 30 day expiration date, and once the episode begins the user will have 24 hours to finish it up before it expires.
The new service will stream episodes from the cloud so that no hard drive space is used up, which will be exponentially helpful if the next Apple TV comes with minimal internal storage. Furthermore, rumors that Cupertino's next set top box will run some variation of the mobile operating system iOS could mean that the device will have Flash memory instead of a standard hard drive with moving parts.
This rumor comes hot on the heels of last week's Hulu Plus announcement, which only means that we're fast approaching a time where standard cable is no longer the only way to watch your favorite television shows.
Follow this article's author, Florence Ion, on Twitter.