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Want to know who's buying what from the App Store? There's a stat for that.
If you're an iPhone or iPod touch owner, the App Store means entertainment, information and a way to burn through cash. Developers dig that--after all, who wouldn't want to get paid for their hard work? Nielsen understands this, and in much the same manner as they track what we watch on TV and what we buy offline, they've started tracking App Store purchases.
That's right, App Store shoppers--you're being watched.
In order to build a picture of consumer App Store purchasing habits, the folks at Nielsen rolled up their sleeves and got down to work, surveying over 4,200 App buyers who had downloaded an application in the past 30 days.
Nielsen didn't confine themselves just to iPhone users. They also picked the brains of Blackberry, Android and other less popular smartphone brands as well before posting the results of the survey to their corporate blog.
If you love numbers, or at the very least possess the mental fortitude to resist the urge to glaze over while perusing them, it's worth a visit to the site.