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The company's big annual conference doesn't kick off until Wednesday, but Nokia is kicking things off a day early with the announcement that Nokia Music arrives in the U.S. today as a free streaming music service.
Nokia announced the launch of a new streaming music service called Nokia Music for its U.S. customers, a free offering exclusive to its Lumia smartphones that will provide users "with a simple and delightful way to discover and enjoy music."
The Finnish smartphone maker has included more than 150 exclusive playlists, "curated and kept up to date by an expert team of U.S.-based musicologists" which span a number of music genres and also include global artists such as Lana Del Rey, Lady Gaga and Rihanna.
With the Nokia Music "CREATE" function, users can also create their own playlists, tapping into a library containing millions of songs -- and best of all, it's all ad-free and requires no registration or subscription.
"The USA is the most vibrant and competitive digital music market in the world -- by a wide margin," says Jyrki Rosenberg, VP of Entertainment at Nokia. "We have worked extra hard to ensure our service meets the expectations of the demanding, active and inspired music fans in the USA. I would like to challenge everyone to try Nokia Music and see just how easy and enjoyable the service is to use."
Nokia Music is available as a free Windows Marketplace download for existing Lumia 900 or 710 users, and the company is also teasing a separate announcement today about a collaboration between Nokia Music, AT&T and Green Day to promote the band's latest album, Uno.
Follow this article’s author, J.R. Bookwalter on Twitter