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Ever wanted to have a conversation with a mobile ad, presumably aside from yelling at it to get off your screen? Ads are going to get a lot more chatty soon, thanks to the voice recognition gurus at Nuance.
Nuance Communications announced its latest technology known as Voice Ads on Monday, which will enable users to hold a two-way conversation using little more than a mobile advertisement.
While most of us are probably annoyed by mobile ads, Nuance aims to make them more engaging, tapping into its popular voice recognition technology to allow advertisers to "deepen the relationship with consumers" by making their targeted ads more chatty.
“Voice Ads redefines the relationship between consumers and mobile advertising, giving them an opportunity to engage with brands in a more meaningful way,” explains Michael Thompson, executive vice president and general manager, Nuance Mobile. “Voice has already changed the mobile interface, making it faster and easier for consumers to discover and access information, and find people and content. Mobile advertising shouldn’t be any different, and should be designed specifically around the unique capabilities of the mobile device.”
Nuance Voice Ads are now available to mobile ad platform creators, carriers and creative agencies in the form of a software development kit (SDK), which promises to allow advertisers to integrate the technology into both new and existing mobile ad campaigns.
Whether consumers are actually ready to talk to their mobile ads, however, remains to be seen…
Follow this article’s author, J.R. Bookwalter on Twitter