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While most of us have turned our attention away from WWDC 2013 in the wake of Monday's keynote, developers will still be busy at Moscone West this mid-week hump day at Apple's annual conference. The rest of us will have to keep busy working our own jobs until we can see the fruits of their labor in the months ahead, which gives us time to catch up on other news making the rounds...
Bloomberg published a profile of Apple's ad agency TBWA\Chiat\Day on Tuesday focusing on Cupertino's push "designed to revive interest in an aging product line and cement the iPhone maker’s bond with consumers." Tucked away inside the piece is a tidbit on some of the challenges now facing Apple-exclusive TBWA\Media Arts Lab division in the wake of Steve Jobs' death -- specifically "less clarity about what the company wants its ads to say" now that they're being run by marketing boss Phil Schiller. "Once Jobs had made a decision, no one at Media Arts Lab argued for long," the report noted. "Now, its creative staff becomes frustrated more often when Schiller shoots down ideas."
The Google Official Blog announced the acquisition of social traffic provider Waze on Tuesday, putting an end to Facebook's own ambitions to grab up the service. For now, Google plans to operate Waze as a separate company, and its product development team will remain in Israel. "We’re excited about the prospect of enhancing Google Maps with some of the traffic update features provided by Waze and enhancing Waze with Google’s search capabilities," the blog post added.
Consumer electronics trade-in specialist NextWorth announced Tuesday that it will be running a special promotion until the end of this month, offering iPhone, iPad and iPod owners an bonus 20 percent value on their devices when using the promo code BONUS20 at checkout. The promotion, which ends June 30, 2013, is an effort to celebrate Apple's Worldwide Developer Conference and specifically the announcement of iOS 7, which is sure to be a big boost to trade-ins this fall when new devices are expected.
Tuesday was the beginning of the end for Google Reader, which will be shut down for good in less than three weeks. The folks at Feedly decided to pull the plug a bit earlier, with the latest version 16.0.1 of its free, universal iOS app now powered by its own cloud service. "Let's all wish a happy retirement to Google Reader," the release notes cheekily added. With the July 1 shutdown looming, you can expect to see a lot more flowers on the gravesite of Google's RSS service in the days ahead...
Sure, we're all excited to put iOS 7 through its paces -- after all, it will be like getting a whole new device just by installing a software update! But did you know that Google's new Android boss is excited as well? "Excited to try out iOS 7 beta, guess I need to register as a developer first," Google Senior Vice President Sundar Pichai wrote via Twitter on Tuesday. Pichai also oversees Chrome and apps for Google, so it's not much of a surprise that he'd want to see how the company's iOS apps will perform on the latest and greatest -- but it was kind of an odd admission from an unlikely place.
Follow this article’s author, J.R. Bookwalter on Twitter