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Steve Jobs tends to get a bad rap on account of his near-insufferable nature and his demands for perfection, but a new book by Pixar president and co-founder Ed Catmull demonstrates how the famed animation studio partly changed the Apple co-founder for the better (via MacRumors).
Indeed, in his Creativity, Inc., Catmull reportedly describes a Steve Jobs who was highly interested in his employees' "value as contributors to the creative process," as well as (get this) their personal feelings. Gizmodo has published an excerpt of the book, which details Jobs' last two decades in relation to the company.
Jobs, Catmull says, was inspired by the "nobility of entertaining people" in the last years of his life, and praised the abilities of movies to "dig for deeper truths." Pixar was a place where Jobs could "play a little," he says, although the Apple co-founder reportedly delivered his signature brand of constructive criticism to the Pixar team as well.
In Catmull's words, "Jobs' experience with Pixar was part of this change. Steve aspired to create utilitarian things that also brought joy; it was his way of making the world a better place. That was part of why Pixar made him so proud—because he felt the world was better for the films we made. He used to say regularly that as brilliant as Apple products were, eventually they all ended up in landfills."
Pixar, indeed, changed him a bit, and arguably for the better. "While he never lost his intensity, we watched him develop the ability to listen," Catmull says. "More and more, he could express empathy and caring and patience. He became truly wise. The change in him was real, and it was deep."
Catmull's Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is scheduled for release on April 8, and it's available for preorder over at Amazon.com. Again, be sure to check out the chapter on Steve Jobs over at Gizmodo.
Follow this article's writer, Leif Johnson, on Twitter.