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Apple's done a lot to make Apple TV better over the last couple of months--offering everything from new services like HBO Go and a new "Conference Room" mode for the upcoming iOS 7 release--and now it's making the diminutive device more palatable by slashing the price. Well, kind of. Effective immediately, as AppleInsider reports, you can acquire a refurbished unit of your own for only $75.
That's roughly 25 percent off of the $99 price of a new device. Already the word among commentators is that the price drop is meant to serve as a riposte to Google's announcement of the Chromecast, a $35 HDMI dongle that allows users of smartphones, tablets, and laptops to wirelessly broadcast content to an HDTV. Apple TV's still considerably more expensive than the Chromecast even with the refurbished discount, but it offers a far wider range of options than Google's device.
Just the other day, for instance, we reported that the next version of Apple TV features the option to purchase music from iTunes straight from the TV itself, and it'll also include a one-tap setup paired with one of your Apple devices so you don't have to go through the trouble of entering your Apple ID and password with a remote or Bluetooth keyboard.
As for specs? The refurbished units feature an Apple A5 processor, and they work with HDTVs that can deliver resolutions of 1080p or 720p at 60/50Hz. Refurbished Apple TVs reportedly ship within 24 hours, although if you're close enough to a stocked Apple Store, you might even be able to pick one up in the store itself.
Follow this article's writer, Leif Johnson, on Twitter.