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The 2013 holiday season hasn't kicked off yet, but it's already a great time to buy an iPhone 5c as retailers attempt to undercut each other with deals that allow buyers to nab a phone for as low as $45 up front.
MacRumors reported Friday that Walmart has joined the discounted iPhone 5c price wars, just in time for the upcoming holiday season — and unlike competitors, their rollback pricing will be in effect even after Santa goes flying back to the North Pole.
Last week, Best Buy sparked the current price war by dropping the up-front cost of a 16GB iPhone 5c to only $50, a deal which ends today. Retailer Radio Shack quickly decided to match that price in a promotion scheduled to run throughout October, although in both cases the buyer needs to sign a two-year agreement to get the handset so cheaply.
Now Walmart has come along with a deal that's $5 less, undercutting competitors to a mere $45, down from the $79 the big-box retailer has been offering since the handset launched on Sept. 20. Buyers will also have to venture into a retail store, however, since the iPhone 5c isn't being offered online.
How low can they go? That remains to be seen, but those interested in the iPhone 5s will have a much harder time seeking out a deal — not only does the gray, silver, or gold handset remain elusive at retail, but the best price, which can be found at Walmart, knocks a comparatively tiny $10 off the normal $199 entry-level model.
Follow this article’s author, J.R. Bookwalter on Twitter