As more publishers begin to trickle in allowing for subscriptions to their publications on Apple's iPad, a new report from Forbes sheds light in that it wasn't so much a concern about profit that caused the delay. It was about whether or not customers would be willing to share data.
According to the report, publishers were initially fearful that iPad subscribers would refuse to voluntarily share their name and address, raising discontent with Apple's opt-in policies. The report mentions though that "fear that Apple's policies would deny them the consumer data they need to do their business was unfounded."
Mark Edmiston of iPad publisher Nomad Editions was cited as having heard of a figure being floated around by other publishers that in actuality, 50% of users were opting-in to share data, so he went right to Apple vice president of internet services Eddy Cue, for confirmation, which Cue did provide.
"So, all the sudden," notes Edmiston, "what was an insurmountable obstacle no longer is."
If that was the lone hurdle, it will surely be interesting to see if more publications make their way onto the iPad!
via AppleInsider
Follow this article's author, Matthew Tilmann on Twitter
(Image courtesy of ipad-review.co.uk)
