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The poor iPhone 5c has had a rough time of it lately, with reports coming in almost every week about decreased production. But while it hasn't quite gained the attention of the Apple faithful, AppleInsider reports that it's proven relatively popular among a welcome audience: first-time Apple buyers switching over from Android.
It's also, as the lower cost compared to the iPhone 5s suggests, rather popular among smartphone buyers with below-median incomes. As Kantar Worldpanel ComTech reports, over 40 percent of iPhone 5c buyers earned less than $49,000 per year, compared to the 20 percent from the same income bracket who bought the iPhone 5c. Kantar WorldPanel ComTech's data comes from sales it tracked across the U.S., Europe, and Asia in August, September, and October of this year.
Source: The New York Times
And in a stark contrast to the 5c's seeming marketing focus toward younger buyers, it's actually slightly more popular among slightly older folks. The average age of iPhone 5s buyers was 34, while the average age of iPhone 5c buyers was 38.
But nothing should be so pleasing to Apple as the news that "almost half" of 5c buyers were switching over from Android units, particularly those made by rivals Samsung and LG. For the iPhone 5s, on the other hand, 80 percent of buyers were former iPhone owners.
In the words of Dominic Sunnebo, the strategic insight director at Kantar, "The good news for Apple is that this wider appeal is attracting significant switching from competitors." Considering that this is what Apple must have hoped for all along, perhaps the colorful little smartphone isn't quite the disappointment that many have claimed.
Follow this article's writer, Leif Johnson, on Twitter.