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By all accounts, Black Friday 2011 was one of the biggest in recent memory -- bad economy aside, folks came out in droves to spend, spend, spend. Judging from a source inside Apple Retail, Cupertino’s own chain of stores were not immune from the good news.
9to5Mac is reporting on Apple’s Black Friday sales, which apparently went far better than the company anticipated. According to “a source inside Apple Retail,” Apple had forecasted four times the usual sales for their one-day shopping event on Friday, but those forecasts went flying out the window by 7PM, breaking records all across the country.
“Apple Retail was forecast and broke Retail sales records all over the country today, this is from [redacted] today, the forecast today is more than 4 times what we normally do,” the inside mole reported. “We broke the forecast by 7pm.”
The source claims that having the lowest price on the iPad certainly helped reach that goal, but the MacBook Air was another product that sold “particularly strong” as well. As noted by 9to5Mac, it’s rare that Apple offers discounts of any kind, and even for their one-day Black Friday shopping event the discounts are modest, but apparently any discount is enough to encourage folks to spend.
Apple isn’t celebrating Cyber Monday today, but the company did kick off a free shipping promotion, good until December 22 for anything in the store -- no worrying about hitting that $50 minimum during the holiday season.
Follow this article’s author, J.R. Bookwalter on Twitter