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It may be hard to remember now, but Yahoo! was one of the launch partners for the first iPhone back in 2007 -- a partnership the once-mighty internet giant is now looking to expand for future iPhones.
The Wall Street Journal is reporting that Apple and Yahoo! have been discussing how the latter might be able to play a more "prominent role" on the former's iPhone, iPod touch and iPad devices.
Since the original iPhone was released in 2007, Yahoo! has provided financial as well as weather data for Apple's built-in Stocks and Weather apps, as well as providing free push email. Since then, additional Yahoo! data such as sports statistics have been used to help power Siri, the iOS voice assistant.
Yahoo! is now hoping to broaden the existing partnership, which sources say involves a new push by iPhone fan and CEO Marissa Mayer, a former Google executive.
"A deeper partnership with Apple, which analysts estimate will sell more than 200 million iPhones and iPads this year, could potentially reverse Web traffic declines that Yahoo has seen on some of its sites and help transform the company into a bigger mobile-software player," the report revealed.
The timing couldn't be better, as Apple continues to shed mobile services powered by Google, its onetime ally that continues to be a thorn in Cupertino's side with Android. 2012 saw the end of its partnership for Google Maps and YouTube, both staples of the iPhone since launch.
While Yahoo! reportedly has a number of initiatives in mind, a 10-year search deal with Microsoft could prove a stumbling block -- at least until 2019, when Microsoft's Bing search engine presumably will no longer power Yahoo's own site.
Follow this article’s author, J.R. Bookwalter on Twitter