If you want to see just how much Apple dominates the mobile video arena with its iOS platform, look no further than a new report citing the company’s devices making up 80 percent of mobile video views -- with Android coming in a distant second with the remaining 20 percent.
GigaOM is reporting that Apple’s iOS platform makes up a whopping 80 percent of all mobile video views when you factor in the iPhone and iPod touch each with 30 percent and an additional 20 percent slice for the iPad. By comparison, all of those Android-packing devices we keep hearing about there must be used for something other than video, since they make up a mere 20 percent of the above pie chart.
The data from that report comes courtesy of FreeWheel Video’s first-quarter Video Monetization Report, collected from more than five billion video ads served during the period in the United States alone. Keeping in mind that mobile video is still a relatively young segment of overall web viewing, it’s clear that Apple’s iOS devices are the brand of choice for mobile viewers.
“The video ad startup attributes Apple’s dominance in mobile video to the early lead the company had in the mobile video market and the longer period of time consumers have had to get used to watching video on its devices,” GigaOM reports. “FreeWheel also hypothesizes that greater viewership on Apple devices represents the priorities of video publishers and mobile developers as well, who build for iOS devices first before moving on to other platforms.”
The most notable nugget of data from the FreeWheel report isn’t that Apple is kicking tail and taking names, it’s that the iPad already makes up 20 percent of the market despite being available just over a year -- especially remarkable when you consider how much longer a wider variety of Android devices have been in the field.
FreeWheel’s mobile video data only includes video views from the company’s ad clients, including “professional content creators and distributors” -- but not user-generated content or video subscription services including Netflix, Hulu Plus or VOD, which could have given Apple an even greater advantage.
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(Image courtesy of GigaOM and FreeWheel Video)
