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Now that Apple CEO Tim Cook has publicly acknowledged the problem with the new iOS 6 Maps app, all eyes are on Cupertino as we wait to see how they'll fix the issues. Unfortunately, there may be no quick fix this time around.
BGR is reporting that Apple may have its work cut out for it fixing the new Maps app in iOS 6. According to Technology Review, it's going to take a lot of money, manpower and time to make things right.
“Google has found a way to integrate active crowdsourcing on a level that Apple has not yet attempted,” TeleMapics president Michael Dobson told Technology Review. “I don’t believe Apple has more than a couple of hundred people working on this at this point… Apple may attempt it, but they certainly don’t have any system that allows this kind of wholesale crowdsourcing.”
Worse yet, Google is said to employ more than 7,000 people just for Maps alone. No one knows exactly how many warm bodies are busy at One Infinite Loop doing the same on Apple's latest solution -- but counting on users for quick fixes isn't likely to get the job done.
“The millions of errant labels on points of interest like businesses… requires new data sources and easier ways to contribute fixes, as well as enough willing map-fixers in geographically dispersed regions,” Technology Review notes.
Of course, Apple plenty of money to throw at the problem, which just leaves the issues of time and manpower to resolve -- and at least one of those could also be solved with their enormous hoard of cash.
Follow this article’s author, J.R. Bookwalter on Twitter