Report: The Doom of The Mobile Phone Brands
Posted 08/09/2011 at 2:58pm
| by Adrian Hoppel
A new report out from asymco details the dramatic changes in the mobile phone market over the last three years. If you are a mobile phone operating system not named Android or iOS, the results are not pretty.
For instance, in Q2 2008, Nokia's Symbian held a 47 percent market share, but by Q2 2011 it had dropped to 16 percent. Over the same period, Microsoft's phone platforms plummeted from 12 percent to 1 percent, and Blackberry's RIM has dropped from 17 percent to 12 percent.
At the same time, Apple's iOS has gone form 2 percent to 19 percent, and in just the last two years Google's Android has surged from 0 percent to 48 percent.

Asymco stated that while the numbers are dramatic, they should not be that surprisng. They pegged the game-changing moment as when iPhone burst onto the market; everything that has happened since is simply a response to that fateful event in June of 2007. According to asymco, Apple completely changed the dynamics of mobile phone marketplace with the iPhone, and created a new environment that is still being defined. When the iPhone exploded onto the scene, all the other manufacturers (except Nokia and BlackBerry) needed something fast to save their business, and Android was the solution.
Asymco sees iOS as more of a computing OS than just a phone OS, and expects Apple to continue to disrupt the mobile phone market through innovation, but to primarily focus on mobile computing (while taking as much of the phone market with them as possible).
View the full asymco report, along with more of their camo-colored graphs, here.
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