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If you were holding out hope that Apple will one day produce a less expensive iPhone, don't let the Reuters story about Phil Schiller dismissing the idea ruin your day -- the news agency has since withdrawn the story.
The subject of a cheap/cheaper iPhone has grabbed plenty of headlines this week, but it appears there may be a new wrinkle in the story. On Friday morning, Reuters issued a retraction for its story a day earlier in which Apple executive Phil Schiller dismissed talk of a cheaper iPhone.
"Reuters has withdrawn the story headlined 'Apple exec dismisses cheaper phone as a market share grab-report' which was based on a Shanghai Evening News report that was subsequently updated with substantial changes to its content," the news agency said in a brief statement. "No replacement story will be issued."
Schiller was supposedly quoted as saying that cheap smartphones will "never be the future of Apple products," which appeared to cast doubt on a plethora of stories this week from well-sourced outlets such as The Wall Street Journal and Bloomberg.
It remains unclear from the original Shanghai Evening News post -- which remains on the website -- exactly what changes prompted Reuters to withdraw the story, but we wouldn't read too much into it just yet.
Follow this article’s author, J.R. Bookwalter on Twitter