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Rovio Mobile is showing off its latest incarnation of the Angry Birds Seasons [iTunes Link] franchise today with a new video. The video gives us a nice glimpse at the green and gold aesthetic that adorns this new iteration along with a copious abundance of clovers and leprechauns. We also get to see a few of the new levels that will be releasing with this new holiday update.
This new video comes just 24 hours after an interesting story broke from an interview Rovio Mobile did with Wired UK. In it, they discuss their hopes of growing the brand exponentially and becoming, as they put it, "Disney 2.0." If they want to achieve that lofty goal, they'll need to stay popular and stay in front of people's eyeballs. These constant updates are a great way to accomplish that.
Especially given the likely extremely low cost of developing one of these updates. Rovio already has the core experience nailed. All they have to do is use the previous assets to build new levels. Toss in a couple pigs in leprechaun outfits, a few hundred clovers, and you're done! Although, at this point we're not sure Rovio Mobile even needs the publicity. The Angry Birds are showing up absolutely everywhere and have clearly become part of the cultural zeitgeist. Conan O'Brian even did a life-sized version of Angry Birds a few days ago on his show.
You can check out the new St. Patrick's Day content below.