Rumor: Apple Plans to Decimate Ultrabook Market with $799 MacBook Air

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greyone

The combining form deci- comes from the Latin decimus, meaning one-tenth.
The verb decimate originated in Roman times, wherein a Roman General — as punishment for cowardice or mutiny among his men — would divide them into groups of ten and select one, by lottery, for execution. Although decimate is (now) commonly used to imply significant damage or destruction, it is generally agreed that decimate should not be used to mean 'defeat utterly." So, technically, if the putative $799 Air displaced only one in ten "Ultrabooks", it would be an abject failure. Perhaps a better title for the article might be 'Apple Intends To Annihilate Every Crappy Windows Portable That Mysteriously And Inexplicably Finds Its Way To The Marketplace.'

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Scion of Tytehran

There is someone else in the world who knows this! I've been telling people for years what decimate actually means until someone looked it up and I found the definition had actually been changed to mean annihilate. I hate when they dumb things down this way instead of people getting smarter.

Still, I wonder if Apple will do this. Their strategy has never really been attempting to get into every little niche to squeeze out that last dime of profit but who knows. With Tim now at the helm he may investigate other strategies that Steve wouldn't.

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brandonwalkermedia

"YOU CAN'T MAKE A COMPUTER UNDER $1000, THAT IS NOT A PIECE OF JUNK" - Steve Jobs

That being said things are now cheaper to make so it "MAY" be possible, But don't hold your breath!

Personally i don't think it will happen, mainly because Apple NEVER sacrifices Quality for price, & will not do so ANY time soon.

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rogology

Mac mini

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