Most of us are aware that there's a rumor going around that the new Apple TV will be renamed the iTV--an easy shift to gloss over, coming from a company that created the iMac, iPod, iPhone, iPhone, and named their main software suites iLife and iWork. But, most of us are not aware that there is a 55-year-old TV network in the UK named ITV, and apparently neither is Apple (or maybe they just don't care).
UK news site The Mirror reports that ITV is consulting its lawyers over this naming oversight. They claim the broadcasters over at ITV are "furious" at the fact that the iTV might tarnish their brand-name, since "not everything Apple produces is gold dust." ITV is quoted as saying, "We highly value our intellectual property rights."
Will Apple have to rename the iTV? (Is iTV even the name of Apple's next set top box?) Given Apple's interest in the UK market, we're sure both companies will settle things before anything can make its way to court...that is, if Apple is indeed renaming the Apple TV the iTV, and if ITV UK will actually sue over it. They're all just rumors, remember?
Via The Next Web
Follow this article's author, Ambika Subramony, on Twitter.
JPry
August 13, 2010 at 11:40am
This is a garbage spin on nothing but rumors. As your article states, "They're all just rumors, remember?" Change the title to something more appropriate to rumors.
This type of twisting of information is becoming more common on this site, and it definitely detracts from any kind of quality reading that you may produce. Please use more integrity in the future.
chauncey007
August 13, 2010 at 12:15pm
Ok, so it isn't a deeply technical or revolutionary article. But lacking integrity? No so much.
The rumor is that Apple might rename the Apple TV. Not the potential for a lawsuit. As stated in the article - "The Mirror reports..."
The potential for a lawsuit is real, and apparently not a rumor. At the most, the original headline could have had a "?" at the end. Either way, does it really warrant such a reaction?
If you are displeased that MacLife is using headlines to lure mouse clicks - what else do you expect?
JPry
August 13, 2010 at 4:42pm
I expect that they do what they have now done: change the title to more accurately reflect the story. "Consulting lawyers" is very different from "will sue".
bazaarsoft
August 13, 2010 at 12:35pm
Maybe some journalistic integrity?
And, what's up with these completely incomprehensible CAPTCHAs? I had to go through like 10 before I could find one I could understand.
