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Bloomberg is reporting that, according to their sources, Sprint will offer an unlimited data plan with along with the iPhone 5 next month.
If Sprint does land the next iPhone as rumored, launching it with an unlimited data plan is an aggressive strategy to land new customers. Sprint, the number three wireless carrier in the U.S. behind Verizon and AT&T, currently offers unlimited data plans on BlackBerry and Android phones. Both AT&T and Verizon originally had unlimited data plans when they launched the iPhone, and both eventually phased them out -- much to the dismay of their customers.
Is an unlimited data plan enough to lure customers to Sprint?
Sprint seems willing to try. Internally, sources claim that carrying the iPhone is seen as a huge win to Sprint; according to the report, the company has been using the promise of launching the iPhone, along with the expected positive impact on stock prices, to keep executives on board. Also, sources claim that Sprint has delayed the release of a 4G smartphone, originally scheduled for September, in an effort to clear the field for a big October iPhone launch.
It appears Sprint is counting on the new device to really boost business, and is willing to open up its data network to bring in as many customers as possible.