App Store launch pushes developers to finish.
Developers looking to get their last minute iPhone and iPod touch apps on the product roster for the July 11 iTunes App Store unveiling better hurry.
A source for Silicon Alley Insider says that Apple wants all third-party apps in their hands today, supposedly so that testing and approval can be done prior to launch day. Regardless of the impending deadline imposed by Apple, the store will no doubt offer hundreds of useful and engaging apps.
Having a third-party app ready for launch day is beneficial for both parties. Apple gets to tout the hundreds of App Store apps that are ready to go, and the developer gets to ride the wave of excitement expected for the App Store launch
