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Everybody loves reading the news on their iPad, and Rupert Murdoch knows that, too. Notorious for wanting the world to pay for online news, the tycoon now has his eyes set on the iPad. He'll be competing with the The New York Times, which owns the iPad market on news (they claim 400,000 downloads of their iPad edition).
How is he going to do it? He won't be using existing content. Murdoch wants his news corporation to deliver "short, snappy stories that could be digested quickly"--the kind of writing he thinks iPad users like. It'll be a newspaper with content designed entirely for the iPad.
Murdoch is prepared to throw down millions to create a formidable editorial entity. He wants to attract young iPad users, but would it possible to do so with what's essentially just a digital newspaper? Either way, we're curious to see what he churns out.
Follow this article's author, Ambika Subramony, on Twitter.