Sport & Auto
- About Future
- Digital Future
- Cookies Policy
- Terms & Conditions
- Investor Relations
- Contact Future
Isn't the entire point of the Olympics to bring together diverse groups and let them participate in friendly competition? That's not how Samsung sees it, apparently, as the South Korean tech giant has asked all participating athletes to cover up Apple logos on their devices during the opening ceremony. Samsung is one of the big sponsors of the winter games at Sochi, reports Slashgear, and it has little patience for participants who prefer iPhones over Galaxies.
In Slashgear's words, "Olympics sponsor Samsung is reportedly dropping Galaxy Note 3 smartphones in athletes' goodie-bags, though the gift comes with a catch: a supposed ban on any other device branding, iPhone or otherwise, during the opening ceremony."
In fairness to Samsung, the practice isn't exactly new, as MacRumors reports. Mentions of products other than those made by Olympic sponsors have been banned for some time. Indeed, the Olympic Charter's Rule 40 states that athletic participants (including coaches and related figures), can't mention other products.
Punishments are harsh. Theoretically, if you mention in an interview that you hope your teammates captured your feat on their iPhones, you could face "removal of accreditation and financial penalties." At the worst, the Olympic committee could disqualify you completely.
If there's a bright spot, it's that Samsung only appears interested in enforcing it during the Parade of Nations, and the prohibition covers only the athletes and not the coaches and such mentioned above in relation to Rule 40. Fair enough. But if Samsung keeps it up, it's possible we at Mac|Life will have more relevant competitions to watch for our coverage than figure skating or hockey.
Follow this article's writer, Leif Johnson, on Twitter.