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The ongoing Apple v. Samsung legal thunderdome continues to be the gift that keeps on giving, with internal documents which reveal the inner workings of both companies and how they planned to counter the other's latest move.
The Verge reported Monday that newly unearthed emails from inside Samsung have revealed just how fearful the Korean smartphone maker was of the impending arrival of Apple's iPhone 5 back in 2012.
One such correspondence dated June 5, 2012 from then-Samsung Telecommunications America president and CEO Dale Sohn specifically singled out the iPhone 5, citing mobile CEO JK Shin's call to eliminate the threat.
"As you know, there will be a tsunami when iPhone 5 is coming," Sohn wrote. "This will be happening sometime in September or October. According to CEO's direction, we have to set up a counter plan to neutralize this tsunami."
The internal email was drudged up by Apple, who plans to use it as part of their offensive to allege that Samsung was so worried about the iPhone — even at the highest executive levels — they would stop at nothing to copy Cupertino's smartphone to improve their own devices.
During testimony from Samsung Telecommunications America chief marketing officier Todd Pendleton, Cupertino lawyers also produced an earlier email between Sohn and the CMO specifically showing concern over any direct attack on Apple due to their lofty status as a good customer for Samsung components.
"As you have shared previously, we are unable to battle [Apple] directly in our marketing," Sohn wrote on October 4, 2011. "If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?"
The current Apple v. Samsung trial is expected to wrap up late next week, and kicked off two weeks ago.
Follow this article’s author, J.R. Bookwalter on Twitter