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Poor Samsung. Some of their marketing attempts backfire spectacularly, especially when they attempt to court celebrities. Not long ago we saw how Ellen DeGeneres was using her iPhone backstage despite her highly televised Samsung selfie at the Oscars, and now we find (via 9to5Mac) that LeBron James, Samsung's spokesman for its Galaxy Note line, fire off a tweet expressing his anguish that the phone erased all his data.
Naturally, the tweet disappeared, perhaps after a quickie call from Samsung itself, but not before his roughly 12 million followers on Twitter retweeted the sad news. Luckily, CNBC's Eli Langer managed to capture of screenshot of the tweet for the rest of us. "My phone just erased everything it had in it and rebooted," tweeted James. "One of the sickest feelings I've ever had in my life!!!" We understand, LeBron, we do.
Source: Eli Langer
The good thing about Apple, of course, is that Cupertino company offers its own free iCloud service that backs up the phone in case of such an emergency. As AppleInsider notes, however, Android users must pay additional costs to receive such services (which James can almost certainly afford), but the despair in James' tweet suggests that he'd never taken that precaution.
This could, of course, happen to anyone, particularly since there's a group of Apple users who refrain from putting anything in iCloud owing to privacy concerns. But considering the outrageous $14 billion Samsung spent on marketing last year, incidents like this don't help; no less than people like Ellen DeGeneres using their iPhones immediately after paid Samsung product placements.
Follow this article's writer, Leif Johnson, on Twitter.