Santa Monica Gives Thumbs Up to Apple’s Glassy Third Street Promenade Kingdom
Well, that was fast. The Santa Monica Planning Commission gave its stamp of approval to Apple’s plan for a new glass-domed retail location on the ritzy Third Street Promenade without so much as a discussion on the topic.
MacRumors is reporting that the new proposed Apple Store location at Santa Monica’s Third Street Promenade that we told you about on Wednesday was “quickly approved” by the Santa Monica Planning Commission last night. According to The Santa Monica Dispatch, the commission adjourned without any discussion on the “Apple Glass House.”
“The surprise was that the staff put the project on the Consent Calendar,” writes Peggy Clifford, who attended the meeting on Wednesday night. “I cannot remember any large, complex commercial project ever going on the Consent Calendar. Apple was the only item on last night’s Calendar. And, under the rules, the Consent Calendar is approved as a whole -- unless someone wishes to pull at item for discussion.
“And in that crucial blink, the commissioners approved the Consent Calendar (aka Apple Glass House), and that was that -- except for a staff report on the redesign of the Project Case List, after which they adjourned,” the report concludes.

The location at Santa Monica’s trendy Third Street Promenade was previously home to a three-story Borders bookstore, which Apple intends to make into a single-story retail outlet with a front wall and ceiling made entirely of glass. As cool as it looks from the conceptual designs, we wouldn’t want to be anywhere near that place during a major earthquake -- lest we leave in tiny pieces.
Follow this article’s author, J.R. Bookwalter on Twitter
(Images courtesy of MacRumors and Curbed)
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