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Sure, Samsung has been in the wristwatch business for years, but they haven't exactly had any better luck making them smarter than anyone else. Feeling a little pressure from those Apple rumors, are we?
Bloomberg is reporting that Samsung has confirmed its intentions to jump into the smart wristwatch market -- a move that's not much of a surprise, considering their rivalry with Apple in the smartphone business.
Of course, Apple has no wristwatch to speak of -- smart or otherwise -- but rumors that Cupertino will be leaping into the market this year certainly appear to be enough to get the copying machines fired up at Samsung.
“We’ve been preparing the watch product for so long,” Samsung Executive Vice President of Mobile Lee Young Hee told Bloomberg. “We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them.”
The Samsung executive even acknowledges that they're engaged in a race to see whose "smart watch" can revolutionize the market first. “The issue here is who will first commercialize it so consumers can use it meaningfully,” Lee added.
At stake is an industry that will rake in more than $60 billion in sales worldwide this year alone -- and one that Apple has not even publicly acknowledged outside of patent applications that only vaguely point to its interest in such product in the first place.
Follow this article’s author, J.R. Bookwalter on Twitter