With Sony still licking the wounds of their recent rejection of their Reader app from Apple's iTunes App Store, it's understandable why feelings might be a little raw between the the two companies. If a report from Australian publication The Age is correct, relations between the two tech companies may stand to get a whole lot worse in the months to come.
According to The Age, should Sony's recently launched music streaming Music Unlimited service becomes the success that the company is praying for, music published on the Sony label could very well be pulled from the Apple iTunes Music Store. By pulling their extensive audio catalog from iTunes in favor of offering it exclusively through their own portal, Sony is hoping that their all-you can-eat music streaming service will be able to get a taste of the online media revenue currently being enjoyed by Apple.
While it can be argued that having another industry heavy roll out their own music service will generate some much needed competition for iTunes, Sony's circling of their musical wagons doesn't help anyone but Sony. Given the recent failure of so many of the company's in-house proprietary approach to technology such as the minidisc player, or any of Sony's horrendous computer-side music software solutions of the past decade, we're not sure how this one will play out, but we're sure that it'll be fun to watch.
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