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In an interview with Sony’s chief executive, Howard Stringer, the New York Times’ Hiroko Tabuchi uncovered Sony’s next strategic move in taking back the throne in the consumer technology world. It includes an all-in-one online network that includes Sony’s films, music, games and other exclusive content made available for their TVs, media players and Playstation consoles.
But, as the New York Times pointed out, other companies have already created a proprietary network for acquiring media, the most notable of them all being Apple. Regardless, Sony is confident that it’s “winning formula” will “outdo the Apple iPod business.”
Stringer told the New York Times that Sony “[has] a supreme advantage once we get software right, because the quality of our hardware is exceptional. I think our hardware is more durable than Apple. You don’t want something that breaks down every 10 minutes.”
Sony’s has already had a string of not-launches this last year, including the EyeVio site (pictured above), which was intended to be a video-sharing site for owners of the company’s camcorders and other Sony media products, like their Sony Ericsson mobile phones and Walkman music players. According to the company’s own admission, their inability to get their software and hardware departments working together has failed them, and their loyal consumers.