We know, you’re all sick of hearing about Europe’s favorite streaming music service, Spotify. Maybe you got excited all over again hearing rumors that the service could be incorporated into Facebook -- but now comes a “reality check” report throwing cold water on the idea.
TechCrunch Europe is reporting that the “pie in the sky” concept of Spotify and Facebook teaming up for awesomeness is probably not an idea worth waiting for. Forbes started spreading the news of a partnership with claims that the joint service “could be launched in as little as two weeks” when a Spotify icon popped up in a user’s newsfeed.
Unfortunately, that probably doesn’t mean much. Spotify has been in active negotiations with major music labels for quite some time, and are believed to only be halfway there, with two out of the four ready to sign on the dotted line. Despite Spotify’s big presence in Sweden, Finland, France, the Netherlands, Norway, Spain and the U.K., it hardly seems like a U.S. launch is imminent.
“It is far more likely that Spotify would first launch its U.S. service -- probably still several weeks or even months away -- and only well after their traction data was gathered think about partnerships with the likes of Facebook or others,” TechCrunch muses.
“Part of the reason the media keep putting Facebook and Spotify in bed together is to do with the ability to share Spotify playlists with Facebook friends,” the report continues. “This is not a complex integration and the kind of thing lots and lots of other startups do, to allow users to leverage their Facebook social graph within an application.”
Facebook founder Mark Zuckerberg has also been overheard praising Spotify, but as TechCrunch Europe notes, even if a deal were in the works, “it’s unlikely that Spotify would run its full, premium service through Facebook.”
Sorry kids… false alarm yet again.
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