Steve Jobs Speaks Out on Adobe Flash
In a rare open letter posted to Apple’s website Thursday, CEO Steve Jobs doesn’t mince words about the company’s stance on Adobe Flash.
Titled simply “Thoughts on Flash,” the extremely detailed missive penned by Apple CEO Steve Jobs attempts to silence critics who have been vocal about the company’s lack of Flash support on the iPhone, iPod touch and now iPad, while educating consumers on the reality of the situation.
Jobs’ lengthy letter is broken down into six parts, where he counterattacks Adobe’s defense of their Flash technology. The first part addresses Flash’s “100 percent proprietary” nature. Jobs admits that the iPhone OS is also proprietary; however, the company takes a very open stance when it comes to web standards, pointing out that Apple has widely adopted HTML5, CSS and JavaScript with “high performance, low power implementations of these open standards.”
The second argument is Adobe’s claims that Apple’s mobile devices “cannot access ‘the full web’ because 75 percent of video on the web is in Flash” -- proceeding to take Adobe to task for not also pointing out “almost all” of the same video they’re referring to is also available in the more modern H.264 format. Jobs is also not shy about confessing that while it’s true Apple devices can’t play Flash games, there are “over 50,000 games and entertainment titles on the App Store.” (Ouch.)
Reliability, security and performance are cited as the third argument, with Jobs noting that Symantec recently highlight Flash “for having one of the worst security records in 2009.” He then notes that “Flash has not performed well on mobile devices” before launching into argument number four: Battery life.
Interestingly, Jobs’ fifth argument has to do with touch, and how Flash was never designed to work with touchscreens and fingers but rather PCs using mice. It’s an interesting point that we haven’t heard argued previously.
Jobs uses his sixth and final argument to address the recent controversial change in the iPhone SDK which prohibit Adobe’s Flash-to-iPhone compiled apps from being used on the device. “We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform,” Jobs writes.
The outspoken Apple CEO saves the best for last: “Perhaps Adobe should focus more on creating great HMTL5 tools for the future, and less on criticizing Apple for leaving the past behind.” At least he had the heart to open the letter by remembering the good old days when Apple and Adobe were bosom pals…
jjq224
May 13, 2011 at 12:18pm
Unfortunately, this is the reason I am sticking with my Droid 2 as my mobile device and why I haven't bought an iPad yet. While I certainly understand Mr. Jobs' reasoning and argument, I agree with HoopD45 - let the consumer have all that's available to them. It's a shame. I just bought my first Mac in March - the iMac - and turned around and bought a MacBook Pro in April. I am currently looking into getting a tablet - wanna bet which one I won't be getting at this time? Unfortunately, there are sites I use for work and Scouts that run flash - the iPad would render them useless.
Wake up guys... There is money out there that people like me want to spend - listen to us!
photocrawf
May 04, 2010 at 5:30am
Many commenters have apparently missed the gestalt. Jobs is talking about Flash on MOBILE devices. Except for annoyance or security, there is no real problem on my MacBook Pro or most other computers I use, Mac or PC.
laptopleon
May 03, 2010 at 4:47pm
I've been using Macs for 19 years and have always followed Apple in the news. There were times I was afraid they would go bankrupt, so bad was business in the nineties.Now the tide has turned, but so have their standards. I loved Jobs but apparently he has become such a control freak that he has decided to trash anything that he thinks can be a threat to his mission to make Apple the dominant player in as much consumer markets as possible.Adobe is just another money machine, but at least Flash is a real standard. Ask any webdesigner how much of a standard HTML (any version) is in the real world.So yes, lightningsymphony is right (also about the Mac Pro not getting exited, let alone crashing on something small as a Flash vid). Jobs is overplaying his hand and there will come a point his followers will cease to blindly believe him when he says in iPad is a (quote) 'magical thing'.
HoopD45
May 03, 2010 at 4:04pm
This and all feuds between major corporations are all about two things... MONEY and CONTROL.I wish everyone involved would stop and put the consumer first for once!
lightningsymphony
April 29, 2010 at 11:34am
Because on my Mac Pro, running Firefox, the video clip on the right of this article, in the Flash player, plays just fine. So does everything on YT and Hulu. I can load Flash games without error, and have several Flash sites that I visit regularly.Jobs is trying to take up the role of Jakob Nielsen, attempting to make himself look bigger by insulting a key player. Flash works well when it's implemented well. I lose more browser time to javascript than I ever did to Flash. By a major amount. And let's not even talk about ASP.While the 'almost all' comment about h.264 is true, it's not complete or accurate. The Flash player will PLAY h.264 material. Flash as a tool can export h.264.Flash is not a standard in terms of W3C boards, but it is a de facto standard. It is amazingly well penetrated, and the current hatred of Flash is from people that are ignorant or have agendas. Or both. It is not a thing of the past, because it has been in continuous development to lead new technologies. And with AIR, Flash authoring continues to lead the way.In short, Jobs is doing this for market dominance. Since he can't properly compete with Flash as a tool, he chooses to insult it and Adobe, and to actively take his toys home. I love working on my Macs, but Jobs is an arrogant bastard who is making a stab at social engineering instead of innovative technological competition. He's doing everything he ever accused Gates of doing, but because he wears a black turtleneck, all the fanbois stand behind his grizzled little beard.
nrussell
April 29, 2010 at 11:02am
While I was trying to read this story, I accidentally rolled over the Sanyo flash ad on the side bar, and it crashed my browser.
Log in to Mac|Life directly or log in using Facebook
Forgot your username or password?
Click here for help.
















