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Apple has focused a lot on color with the release of its latest devices, and now MacRumors reports that Consumer Intelligence Research Partners (CIRP) has some fascinating information on how each color is faring. The results aren't as accurate as they could be, unfortunately, as factors like the "space gray" iPhone's overwhelming popularity stem partly from the shortages for the gold and silver varieties.
Indeed, 43 percent of all iPhone 5s units sold in the United States so far have been of the space gray variety, compared to the 30 percent for silver and the 27 percent for gold. Men tended to prefer the space gray model while women tended toward the silver, although both women and men seemed to crave the gold iPhone 5s equally.
The data gets a little more interesting with the colorful iPhone 5c. According to Mike Levin, partner and co-founder of CIRP,"iPhone 5s and 5c colors seem to confirm some traditional gender biases. In the iPhone 5c, men prefer the neutral white, and the space gray in the iPhone 5s. In contrast, women prefer [the] lighter silver 5s and the brighter iPhone 5c colors. Interestingly, no one, including the women in the survey, appears to want the yellow iPhone 5c very much."
Levin's comment about "gender biases" for the iPhone 5c has some weight since men seemed to like the blue model as much as women liked the pink. Considering the widespread availability of the iPhone 5c, that seems accurate. Perhaps as the iPhone 5s settles into maturity we'll get to see more accurate information about the popularity of the gold and silver varieties in the near future.
Follow this article's writer, Leif Johnson, on Twitter.