Sure, You Want an iPad -- But Do You Really?
Posted 04/02/2010 at 5:36am
| by J.R. Bookwalter

The iPad won’t land in the hands of consumers until tomorrow, but are average folks ready for the tablet revolution?
The New York Times takes a look at the pre-launch iPad hysteria from the angle of average people who may not understand the allure of the $499 (and up) tablet that Apple is counting on to be the next logical extension of the iPhone.
“I can do everything on my MacBook Pro, cellphone and Blackberry,” says Jon Byron, a 54-year-old banker from Connecticut. “I don’t need any more devices. I already have six phone numbers and enough things to plug in at night.”
Byron may not be alone -- while the iPad is lust-worthy for the tech crowd, in the minds of most people it’s simply “a bigger iPod touch,” which seems to be the most common sentiment heard since the device was unveiled in late January.
“The first five million will be sold in a heartbeat,” claims former Apple Evangelist Guy Kawasaki. “But let’s see: you can’t make a phone call with it, you can’t take a picture with it, and you have to buy content that before now you were not willing to pay for. That seems tough to me.”
That sentiment rings particularly true in the wake of the iPhone itself. In less than three short years, Apple’s handset has created a revolution in smartphones, further widening the gap between a traditional cell phone and a super-powered mini-computer you can hold in your hand.
The early adopters -- or “technophiles” -- for a device like the iPad is said to make up only 16 percent of the total potential market. And it’s that other 84 percent that Apple will have to work hard at wooing over to their line of thinking.
“I just want to know, what is this supposed to be used for?” asks Ebony White a 21-year-old child care worker in San Francisco who has already passed on the iPad -- along with all of her friends. “If I was going to spend that much money to buy something, it would just be a computer, because it costs just as much and it can do more things.”
It seems like even a swath of the traditionally Apple faithful may also be taking a pass. 48-year-old John Morgan explains, “We’re a six-iPod family,” but vows to remain iPad-free. “It’s too expensive.” Of course, the same has been said about most Apple products, including the original iPod in 2001 and the original iPhone in 2007.
“It’s a want, as opposed to a need,” concludes die-hard Apple fanatic Ryan Kennedy, who counts himself among those who plans to buy an iPad. “You don’t really need it. Between a smartphone and a laptop, that covers all the bases. But I’d wear their underwear if they made it.”