Surprise! Verizon May Adapt Tiered Pricing
Posted 06/18/2010 at 7:57pm
| by Matthew Tilmann

Not that it probably comes as much of a surprise, but it may be worth noting in case it's a game changer for those who were hoping for an eventual iPhone on Verizon, regardless of when that day comes. Verizon is looking to follow AT&T's suit, and eliminate unlimited data, according to Bloomberg Business Week. The move is planned as they move to their 4G network this year.
"We will probably need to change the design of our pricing where it will not be totally unlimited, flat rate," said John Killian, chief financial officer with Verizon Communications Inc., parent of the wireless division, in an interview today.
Verizon is expecting "explosions in data traffic" over wireless networks as new phones on 4G networks incorporate data-heavy applications, like video downloads, said Killian. Verizon claims to be working on keeping its network running smoothly with more customers switching to smart phones.
Verizon is also working on putting the finishing touches on data plans for its 4G network, but isn't wanting to reveal specs just yet.
"The more bandwidth that you make available, the faster it will be consumed," according to Craig Moffett, an analyst with Sanford C. Bernstein & Co. in New York. "From Verizon's perspective, the last thing you want is for another generation of consumers to be conditioned to the idea that data is always going to be uncapped."
Customers who use the Droid and Incredible smartphones are said to be using between 600 and 800 MB of data a month, which Killian says is comparable to what iPhone customers use.
So for our readers still holding out hopes for a Verizon iPhone, does the above change your mind? Or no? Feel free to leave comments below!
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