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Well, whether we like it or believe it, the numbers are in. The folks behind Mytype, a personality-typing application for Facebook (and we all know how accurate those can be) claim to have the scuttlebutt about iPad users. We are, according to a recent survey of 20,000 individuals, pretty terrible people. According to the survey results, if you own an iPad, you're pretty much the Devil:
"When asked about the iPad, these respondents answered that they already bought one or have a certain, near-term intent to buy one. These iPad Owners are best characterized as selfish elites. Wealthier, older and more educated, they are sophisticated, highly value power and achievement, and are not very kind or altruistic."
And what about the folks out there that haven't sprung for an Apple-branded tablet?
"iPad critics, on the other hand, tend to be independent geeks: self-directed young people who look down on conformity and are interested in video games, computers, electronics, science and the internet."
Wealthy, clever, selfish and power hungry. If you've read your Milton, you'll know that what you got there is a lil' bit of Lucifer and--Oh noes! I own an iPad AND I've read Paradise Lost! Even worse, I spent so much money buying an iPad that now I don't have anything left to hand over to charity! I'm a sort-of educated, non-alturistic hedonist! MyType, you got me pegged!
All sarcasam aside, While the report's numbers might be sound, one must wonder over the presentation of the data. Pigeonholing a group of users as being wealthy elitest is hyperbole designed to elicit an inflammatory response. Suggesting, however, that the individuals surveyed who did not own an iPad tend to be interested in video games, computing, and the internet--all things that the iPad handles amazingly well--is a statement that while pandering to the hearts of iPad haters everywhere, defies logic. How can the key traits of an individual that wants nothing to do with an iPad also be used to describe some of the core features of the tablet? That sort of thing is bound to start a flame war.
And that may well be the point. A quick jaunt over to the company's Wordpress blog shows only two postings: One touting iPad survey results, and the other making snarky over the 2008 presidential elections. Both are hot-button topics for those that care, chosen and posted in the last few weeks, no doubt, to raise the company's public profile. While such tactics make for sound advertising, they detract from the respectability company, and as such, the reliability of the data as a whole.