Sport & Auto
- About Future
- Digital Future
- Cookies Policy
- Terms & Conditions
- Investor Relations
- Contact Future
It’s less than a week since Verizon announced it would be carrying the iPhone beginning February 10, and already research firms are hard at work collecting data in an effort to predict how many AT&T customers might jump ship.
MacRumors is reporting that ChangeWave Research has published the results of a new survey which forecasts how many AT&T iPhone customers may drop the carrier in favor of Verizon Wireless when Apple’s handset lands there on February 10. The market research firm announced the results on Thursday, although the survey of “professional and early adopter customers was actually conducted in late December, ahead of the official Verizon announcement.”
The first detail of the ChangeWave report is that AT&T subscribers in general show an increase in the number of customers planning to switch carriers in the next 90 days, up to 15 percent from only 10 percent three months earlier.
“Importantly, when we compared the churn rates for the top wireless providers, we found major differences,” ChangeWave noted. “Only four percent of Verizon's customers plan to switch in the next 90 days. In comparison, 10 percent of Sprint/Nextel's customers say they plan to switch, as do 15 percent of both T-Mobile's and AT&T’s.”
As shown in the bar chart above, 16 percent of AT&T customers surveyed said they were “planning to switch to Verizon if it began offering the iPhone,” while 23 percent of AT&T customers said they were unsure.
Among AT&T’s existing iPhone customers, a full 26 percent said they would leave the carrier for a Verizon iPhone -- despite being locked into two-year agreements with potentially hefty ETFs (Early Termination Fees). A full 41 percent of those planning to switch claim they’ll do so “within the first three months of Verizon iPhone availability,” with an additional 31 percent doing so within a year.
Finally, ChangeWave has been tracking dropped calls on AT&T’s network, where the news is actually better -- in December, the carrier’s dropped call rate fell to 4.7 percent, down from a full six percent in September. However, Verizon still has the upper hand with only 1.7 percent of calls dropped.
Follow this article’s author, J.R. Bookwalter on Twitter
(Image courtesy of MacRumors and ChangeWave Research)