If you’re the CEO of a company trying to market a tablet against the iPad onslaught, you might do well to heed the wisdom of NVIDIA CEO Jen-Hsun Huang, who seems to know exactly why your tablets can’t compete with Apple.
9to5Mac is reporting that an invading army of Android-based tablets seems to barely be taking a chink out of the iPad’s armor, and Jen-Hsun Huang, CEO of graphics chipmaker NVIDIA -- the company whose hardware is powering most of these new competitors -- seems to have figured out what these companies are missing.
“It’s a point of sales problem. It’s an expertise at retail problem. It’s a marketing problem to consumers. It is a price point problem. And it’s a software richness of content problem,” Huang revealed on Saturday during an interview with Cnet. “Apple is not only better able to explain its product to consumers through dedicated sales people, but it also captures more margin than competitors who have to share margin with retail partners.”
Of course, that information probably isn’t lost on Apple’s competitors, but they sure don’t seem to be doing much about fixing the issue. According to Engadget, Huang also claims that sales of Honeycomb 3.0 tablets “has been a little underwhelming,” pointing a lot of the finger of blame on companies like Motorola, who chose to introduce their Xoom tablet in a costlier 3G model first before unleashing a less-expensive Wi-Fi only model.
Be that as it may, the tablet manufacturers seem to have righted that ship now, with a whole herd of Android tablets packing only Wi-Fi coming in droves -- the question now is, will it be enough to topple the iPad’s substantial lead?
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(Image courtesy of 9to5Mac)
TrainAss
May 16, 2011 at 3:26pm
This also coming from the guy who said that the CPU is dead and that everyone should switch to GPU computing.
Consumer education is a big thing, and I think that will help drive sales for the competition. Once consumers know that there are other products out there that offer similar and/or improved experiences for the same or less money than the iPad, that will really help to drive sales.
The other thing, is that people need to understand that Apple is not the only company that makes these products and that the offerings from other companies work just as well.
