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Mobile prepaid is becoming a big business as more and more customers look to make an exit from onerous two-year agreements imposed by the nation's big carriers, and now Target is ready with a prepaid bright spot of its own.
Target announced Wednesday that it's jumping into the prepaid wireless market with both feet this weekend, when it debuts Brightspot, a new product offering in partnership with T-Mobile US.
Starting this Sunday, Oct. 6, Target customers will be able to grab a Brightspot plan with unlimited talk, text and web for only $50 per month, which includes up to 1GB of T-Mobile's fastest 4G data without the need for an annual contract. The retailer will also offer a $35 option for those who only need talk and text.
Target stores will also offer a selection of handsets, starting with basic flip phones as well as "more advanced models" (think smartphones). However, a SIM kit will also be available for users who want to bring their unlocked GSM handset onto the service.
The retailer also has two ways for prepaid customers to save even more money. REDcard holders will enjoy the same five percent discount they currently do on other products in the store, and the company will also send customers a $25 Target GiftCard for every six months of paid Brightspot service, which is basically like knocking more than $4 off each month's bill.
Follow this article’s author, J.R. Bookwalter on Twitter