Yep, the public announcement of the Apple and Verizon iPhone deal took only a day. However, there was a lot more elbow grease that went into the deal than what was talked about. Verizon Communications President Lowell McAdam revealed some details in an interview with Bloomberg.
Not surprisingly, the deal took years to reach. McAdam said that each company had agreed to trade "inside information" about each others' upcoming products and services. Apple and Verizon had also constructed CDMA towers on Apple's Cupertino campus, which gave both enterprises the chance to run extensive tests, trying to avoid network issues, presumably trying not to mirror AT&T's troubles.
Also, one of Verizon's top engineers had worked at Apple's campus, assisting Apple's team in learning CDMA technology and even McAdam himself personally tested the device before it was announced yesterday.
Negotiations also required the involvement of Apple CEO Steve Jobs and Verizon CEO Ivan Seidenberg. McAdam also added that the lack of a Verizon logo on the iPhone 4 did not pose a "major issue" for Verizon.
"We worked probably six or nine months on the technical side of this and saw we could make this work," McAdam noted. "The we did the commercial side. The commercial side took us a day."
via AppleInsider
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(Image courtesy of BusinessInsider)
